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Physical and digital layers of space are converging.


Lucity examines life in the interstitial zone

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Physical and digital layers of space are converging.


Lucity examines life in the interstitial zone

Lucity is a studio exploring the opportunities and risks of the convergence platform. We work with technology, media, communications & retail clients.

We provide mobile-focused insights, strategy, design and development services. 


Insights

Insights into what drives behaviour is crucial for building successful products and services in our mobile, information soaked culture. 

We use deep data analysis and ethnographic research to understand how convergence is affecting people's motivations, decisions, and behavioural triggers.

We output quick custom Trend & Landscape reports as well as months-long deep research projects to uncover new perspectives.

Product Strategy

The best strategies are a balance of creative ideas and hard data analysis. They thrive within constraints and are defined as much by their exclusions as inclusions.

We specialise in determining how mobile, convergence, and context affects existing product and service strategies, finding new opportunities, and risks.

We output strategy reviews through the convergence lens as well as full service strategic planning.

Design and Build

Products and services are increasingly being shaped by the context of their use.  

We believe in a future where product and service experiences are designed around people, encompassing both their physical and digital lives.

We output cohesive multichannel product and service designs and development including service ecology and customer experience mapping, high level prototyping, and full UX deliverables. 


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Our Perspective


Through the convergence lens

Our Perspective


Through the convergence lens

1. Physical and digital layers of space are converging. 

2. Digital entities are manifesting in the physical world. Physical objects are represented in the digital world.  

3. This convergence is driven by the shift to mobile, locative, realtime connections between people and information. 

4. Convergence is becoming a platform, just like broadband 10 years ago. This platform's core characteristic is context. 

5. Cities are the substrate for the convergence platform. They are the interstitial zones for culture, society and innovation.

6. Personalisation of experiences will become the norm; in particular for customer / business interactions. 

7. Products, services, and communications will be designed to encompass every touchpoint and to integrate into people's lives, driven by the convergence platform.

8. The convergence platform will impact different cultures in different ways. A global approach is required to understand what the opportunities and risks are.


Current Obsessions

Connected Objects / Internet of Things

How does the internet of things become a platform for new products, services, and experiences.

Scale & Perspective

How looking at problems and solutions at different scales and through different lenses changes their shape. 

Urban Design

Exploring the form of an urban environment soaked in ambient sensors and information; a city where objects and people are connected.

Influence & Choice Modelling

Research and modelling to understand the factors affecting why people make the decisions they do. Focused on the shift to realtime, mobile information.

Ecology

The application of ecological system theories and experimentation to help understand a networked environment.

Transmedia

Storytelling on the convergence / context platform.


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Contact


Contact


Lucity is led by Kit Macgillivray

I have been working in digital product strategy and development for over 10 years with particular attention to mobile, location, and media.

Lucity Studio is based in Sydney, Australia and active in the UK, USA and Singapore.

hello@lucitystudio.com

+61 (0)466 247 356

@kitmacgillivray