Lucity is a studio exploring physical-digital convergence.

We offer insights, strategy consulting, and product & service design.

 

1. Physical and digital layers of space are converging. 

2. Digital entities are manifesting in the physical world. Physical objects are represented in the digital world.  

3. This convergence is driven by the shift to mobile, locative, realtime connections between people and information. 

4. Convergence is becoming a platform, just like broadband 10 years ago. This platform's core characteristic is context. 

5. Cities are the substrate for the convergence platform. They are the interstitial zones for culture, society and innovation.

6. Personalisation of experiences will become the norm; in particular for customer / business interactions. 

7. Products, services, and communications will be designed to encompass every touchpoint and to integrate into people's lives, driven by the convergence platform.

8. The convergence platform will impact different cultures in different ways. A global approach is required to understand what the opportunities and risks are.

 


Current Obsessions

Connected Objects / Internet of Things

How does the internet of things become a platform for new products, services, and experiences.

Influence & Choice Modelling

Research and modelling to understand the factors affecting why people make the decisions they do.

 

Ecology

The application of ecological system theories and experimentation to help understand a networked environment.

Urban Design

Exploring the form of an urban environment soaked in ambient sensors and information; a city where objects and people are connected.

Transmedia

Storytelling on the convergence / context platform.

Scale & Perspective

How looking at problems and solutions at different scales and through different lenses changes their shape.