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Lucity is a studio exploring the opportunities and risk of this new landscape. 

We provide mobile focused insights, strategy, design and development services. 

 

Insights

Learn what's going on

Insights into what drives behaviour is crucial for building successful products and services in our mobile, information soaked culture. 

We use deep data analysis and ethnographic research to understand how convergence is affecting people's motivations, decisions and behavioural triggers.

We output quick custom Trend & Landscape reports as well as months-long deep research projects to uncover new perspectives.

 

Strategy

Decide what to do

The best strategies are a balance of creative ideas and hard data analysis. They thrive within constraints and are defined as much by their exclusions as inclusions.

We specialise in determining how mobile, convergence, and context affects existing strategies, new opportunities, and risks.

We output strategy reviews through the convergence lens as well as full service strategic planning.

Design

Create a solution

Products and services are increasingly being shaped by the context of their use.  

We believe in a future where product and service experiences are designed around people, encompassing both their physical and digital lives.

We output cohesive, multichannel product and service designs including service ecology and customer experience mapping, high level prototyping and full UX deliverables. 

 

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Current Obsessions Include:

 

Urban Design

Exploring the form of an urban environment soaked in ambient sensors and information; a city where objects and people are connected.

Ecology

the application of ecological system theories and experimentation to help understand a networked environment.

Transmedia

Storytelling on the convergence / context platform.       Storytelling on the convergence / context platform.  

Storytelling on the convergence / context platform.                   

 Ecology

the application of ecological system theories and experimentation to help understand a networked environment.

Influence and Choice Modelling - research and modelling to understand the factors affecting why people make the decisions they do.

 

Influence and Choice Modelling

Research and modelling to understand the factors affecting why people make the decisions they do.