Insights

Learn what's going on.

To build successful products and services, you have to understand your customers.   Insights into what drives their behaviour are essential.

Such understanding is crucial in a mobile, information soaked culture. Customers are diverse and dominant. To provide value to them, products and service must be based on the context for people's motivations, actions and behavioural triggers. 

We use deep data analysis and ethnographic research methods to understand how convergence is affecting consumer decisions and uncover new perspectives.

We output quick custom Trend and Landscape reports as well as months-long deep research projects.

 

Strategy

Decide what to do. 

The best strategies are a balance of creative ideas and hard data analysis. They thrive within constraints and are defined as much by their exclusions as inclusions.

We specialise in determining how mobile, convergence, and context affects existing strategies and offer new opportunities, and risks.

Our aim is to build frameworks for active decision making and direction. To do so we put equal weight on divergent, creative thinking, and convergent decision making. 

We output strategy reviews through the convergence lens as well as full service strategic planning.

Design

Create a solution. 

Products and services are increasingly being shaped by the context of their use.  

We believe in a future where product and service experiences are designed around people, encompassing both their physical and digital lives.

Service design methods are ideally suited to designing cohesive, multichannel experiences for the convergence platform. Such methods include service ecology mapping, service blueprints, and customer experience / journey mapping.

We output product and service designs from high level prototyping to specifications and full UI deliverables.